WE WERE BORN IN 1920 , AND YOU?

PROUDLY VENETIAN SINCE 1920

Beyond her postcard images, Venice conceals many treasures to which only a fortunate few have the key

Uniqueness, legacy, taste: in no other city in the world are these concepts as valuable as in Venice.

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And it is no coincidence that the story of Select Aperitivo began right here, in the district of Castello, the historical heart of this intriguing city.

The year was 1920 and Venice was in deep turmoil following World War I. The young Pilla brothers, with their distillery and expertise in the art of making liquors, seized this unique moment and used it to their advantage.

Venice was at a turning point: people were just beginning to venture out again and rediscover life’s pleasures. The act of enjoying an aperitif with friends spread throughout the city and Select Aperitivo assumed the starring role in this new cocktail scene.

Almost a century has passed, but today, Select Aperitivo is still known as the true icon of the Venetian aperitif: a unique bitter that is served at the iconic bars in the Lagoon and by bartenders around the world, eager to offer something unique and special.

30 botanicals including rhubarb roots and juniper berries give Select its rich, complex taste.

RHUBARB ROOTS

Macerated individually and carefully processed with artisanal mastery, they give the product its intense bitter note.

JUNIPER BERRIES

Macerated and extracted, their fresh, resinous notes add a strong structure and balance to the bitter, making it perfect for mixing.

We use the same original processing method as in 1920, guaranteeing the highest quality and excellence today.

MACERATION

The botanicals are slowly macerated in a mixture of water and alcohol.

BOILING

The mixture is boiled to extract the true essence of the botanicals.

DISTILLATION

The juniper berries are individually macerated in a pot still, using artisanal methods to extract the most aromatic part of the fruit.

SENSORY ANALYSIS

Select Aperitivo is characterized by a sophisticated aromatic profile and well-balanced bittersweet taste.

COLOR

Intense and brilliant ruby red color with orange highlights.

NOSE

Strong and tonic primary notes, with citrus fruit and essential oils, combined with fresh, balsamic, resinous eucalyptus and menthol notes. Secondary notes are complex and herbaceous.

TASTE

At first taste, Select Aperitivo is complex and intense with bitter notes from roots and barks. Spicy and tropical notes come through at mid-palate, which complement the citrus notes. The finish is pleasant and persistent with fresh and rich notes coming from the citrus fruits and essential oils.

The original venetian spritz

garnished with a green olive

Select. BORN TO SPRITZ

Select Aperitivo is the essential ingredient for making the Original Venetian Spritz.

According to Venetian tradition, the recipe was garnished with a large green olive to create the perfect blend of balance and flavor. It is still served this way today.

THE ORIGINAL VENETIAN SPRITZ

3 parts
Prosecco
2 parts
Select
1 splash
Soda water
1
large green olive

Pour Select, prosecco, and soda water into a wine glass over ice. Top with a large, green olive, sit back and savor in excellent company.