Bolognese brothers Mario and Vittorio Pilla founded Fratelli Pilla & C., a firm specializing in
liqueur production. The young brothers chose Sestiere of Castello, in the heart of the Venetian Republic (“La Serenissima”), for the company headquarters.
On May 29, 1920 the aperitif Select was born and the trademark was registered.
Curiosity
A name from poetry and history
From the memoirs of Maria Damerini, a famous noblewoman of that period, we learn that Vittorio Pilla obtained the name Select from the famous poet Gabriele D’Annunzio during a prestigious dinner on the Giudecca Canal for the Festa del Redentore (Feast of the Redeemer).
On that occasion, the famous Vate wanted to praise the product and coined the name Select on the spot, a short form of the Latin word Selectus meaning selected, chosen, to emphasise that it was his favourite choice.
1933
A gateway to the future
In 1933 the automobile stretch of the Ponte della Libertà, which connects Venice to the mainland, is inaugurated. And the factory moved to the new Venetian industrial
area: Porto Marghera.
1944
Select and the new Venice
The factory in Porto Marghera was bombed and the company was forced to transfer a safer location: the island of Murano.
1957
The move to Bologna
The difficult conditions resulting from World War II, push the Pillas to search for outside investors. In 1957 the company moves to Castel Maggiore, in the province of Bologna, where
a major overhaul of the Select brand begins.
2020
The centenary
100 Author’s glasses to celebrate 100 years of history. To celebrate its centenary, Select Aperitivo has collaborated with historic Murano glass factory, Salviati, to create a bespoke and limited edition collection to reinterpret authentic Venetian glassmaking in a contemporary style.
2021
Selecta
One of the last historic gondolas of shipwright Giuseppe Giuponi, Selecta, is given a new life thanks to a restoration project that involves some of the oldest and most influential workers in the city. A tribute to Venice and its nautical tradition, to which we owe the arrival to the West of some of the 30 botanicals that make the Select recipe unique.
2023
Unique since its creation, original just like its recipe
Part of the production moves back to where everything began, in the heart of the lagoon city: Ca’ Select opens in the Cannaregio district, Venice, the home of the original venetian spritz.
Privacy policy
Montenegro S.r.l., with its registered office in Via Enrico Fermi 4, Zola Predosa (BO), Italy (“Montenegro”), manages the site www.selectaperitivo.it (the “Site”) as data owner and wishes to inform the users of the Site (the “Users”) about the personal data processing methods provided to the same, pursuant to Italian Legislative Decree No. 196/2003 (the “Privacy Code”) and European Regulation No. 679/2016 relating to the processing of personal data (the “Privacy Regulation”).
1. The data owner and data processors
The data owner is Montenegro S.r.l., a Gruppo Montenegro company, with its registered office in Via Enrico Fermi 4, Zola Predosa (BO), Italy. The same can be contacted via the following email address: privacy.montenegrocorporate@montenegro.it.
The complete list of data processors can be provided upon written request by sending an email to the email address indicated above.
2. Personal data collected
Montenegro processes the data provided by Users, including:
personal data (name, surname, date of birth, gender) and contact data provided at the time of registration on the Site;
data provided when requesting information and assistance;
navigation data related to the use of services offered through the Site collected through cookies in accordance with the cookie policy available in the relevant section of www.selectaperitivo.it
data provided and collected for the purposes of and as part of any participation in contests and/or prize operations carried out online by Montenegro, it being understood that in such case this policy shall be deemed to be supplemented by the policy governing the processing of personal data of the relevant contests and/or prize operations
Data concerning health and generally special categories of personal data are not processed pursuant to Article 9 of the Privacy Regulation. We therefore recommend that you do not disclose these types of personal data.
The data indicated above are only processed insofar as they are necessary to achieve the purposes described in paragraph 4 of this policy.
3. Data processing methods
The User’s personal data are processed using computerized and/or paper-based means and are protected by adequate safety measures to guarantee the confidentiality and security of the personal data. In particular, Montenegro shall take appropriate organizational and technical measures to protect the personal data in its possession against loss and theft, in addition to the unauthorized use, disclosure or modification of personal data.
4. Data processing purposes
The purposes for which the User is requested to provide Montenegro with their personal data are as follows:
To allow the User to log on and register on the Site and use the services made available through the Site, including the customer support and/or reporting services made available through the Site, the option to participate in competitions and promotions and request discount codes, submit applications via the same and uphold and defend the rights of the User and third parties (hereinafter referred to as “Contractual Purposes”);
To comply with any legal and regulatory obligations (“Legal Purposes”);
• Perform functional activities relating to the sale of companies and business branches, acquisitions, mergers, spin-offs or other transformations and to carry out such operations (“Purposes of Legitimate Business Interest”).
5. Lawful basis for processing
The processing of personal data for Contractual Purposes is mandatory as it is necessary for the purposes of logging on to the Site and using the specific services offered through the Site. The provision of personal data for Legal Purposes is mandatory as required under applicable law. In the event that the User does not want their personal data to be processed for these purposes, the same will be unable to use the Site and the services made available through it.
The processing of data for the Purposes of Legitimate Business Interest is carried out pursuant to Article 24, Paragraph 1, Letter d) of the Privacy Code and in pursuit of the legitimate interest of Montenegro and its counterparties in performing the economic transactions indicated therein, pursuant to Article 6, Letter f) of the Privacy Code, properly balanced with the Users’ interests in so far as the processing takes place to the extent strictly necessary for these transactions to be executed.
6. Scope of data disclosure and dissemination
For the purposes referred to in paragraph 4, Montenegro may disclose the Users’ data that are strictly necessary for each type of processing to the following categories of subjects:
Montenegro’s collaborators, employees and suppliers as part of their duties and/or possible contractual agreements with the same, regarding the business relations with the Users
subcontractors and/or subsuppliers engaged in activities related to executing the services and products offered by Montenegro
other national and international companies of the Montenegro group in Italy and abroad, located in the countries specified in more detail in paragraph 7 below.
The User’s personal data are not disclosed.
7. Personal data are transferred abroad
Personal data may be freely transferred outside the national territory to EU countries, but can also be transferred outside the European Union, namely to the USA. In any case, any transfer of the User’s personal data to countries located outside the European Union will take place in compliance with the appropriate guarantees and will be appropriate for the purposes of the transfer itself, in accordance with applicable legislation, namely Article 44 of the Privacy Code and Articles 45 and 46 of the Privacy Regulation.
The User can obtain a copy of the guarantees implemented by Montenegro by sending a specific request to the following email address: privacy.montenegrocorporate@montenegro.it.
8. Persons under 18 years of age
The Site is not intended for individuals under 18 years of age. Montenegro asks Users to declare their age before accessing the Site and does not voluntarily collect or process the personal data of any persons under 18 years of age that might use the Site.
9. Users’ Rights
The User may, at any time and free of charge (a) obtain confirmation of the existence or non-existence of data concerning them and have such data communicated to them; (b) be made aware of the origins of the data, the processing purposes and methods, in addition to the logic applied to the data processing operation carried out through the use of electronic tools; (c) request for the data to be updated, rectified or, if interested, integrated; (d) obtain the cancellation, anonymization or blockage of any unlawfully processed data, in addition to objecting, for legitimate reasons, to the data processing; (e) to fully or partially object to the processing of their personal data for direct marketing purposes carried out via automated and/or traditional methods; (f) to withdraw consent for the processing of data at any time, without in any way prejudicing the lawfulness of the processing activities carried out before the consent was revoked.
In addition to the rights listed above, pursuant to the Privacy Regulation, the User may at any time and in the manner indicated below (a) request for the processing of personal data to be restricted in the event that (i) the User contests the accuracy of the personal data, for the period necessary to verify the accuracy of such personal data; (ii) the processing is unlawful and the User is opposed to the deletion of the personal data and instead requests that their use be restricted; (iii) although Montenegro no longer needs said data for processing purposes, the personal data are necessary for the User to establish, exercise or defend a right in court; (iv) the User has opposed the treatment pursuant to Art. 21, paragraph 1 of the European Privacy Regulation, pending verification of the possible prevalence of the data owner’s legitimate reasons for data processing with respect to those of the data subject; (b) object at any time to the processing of personal data; (c) request for personal data regarding them to be deleted without undue delay; (d) obtain the portability of personal data which regard them; (e) lodge a complaint with the Data Protection Supervisory Authority if the legal conditions are met.
The User can, at any time, exercise the above-mentioned rights, change their contact preferences, notify Montenegro of any updates to their data, request for any personal data disclosed to third parties to be deleted, or obtain further information about how Montenegro uses their personal data by contacting Montenegro via the following email address: email privacy.montenegrocorporate@montenegro.it.
10. Personal data retention periods
Montenegro will retain personal data for the period necessary to fulfil the purposes for which they were collected, pursuant to paragraph 2 above. In any case, the following retention periods apply to the processing of personal data for the purposes indicated below:
the data collected for Contractual Purposes, referred to in paragraph 4, letter a), are kept for the entire duration of the contract and for 10 years after the expiration of the same for defense purposes and/or to establish a Montenegro right in and/or out of court in the event of disputes related to the contract’s execution;
the data collected for Lawful Purposes, referred to in paragraph 4, letter b), are kept for a period equal to the duration prescribed for each type of data by law;
the data collected for Purposes of Legitimate Business Interest, referred to in paragraph 4, letter e), are kept for a period of 10 months from the date of collection.
Once the above periods have elapsed, the User’s data may be deleted, anonymized and/or aggregated.
11. Changes and updates
This policy is valid from the date indicated at the top of the page.
Montenegro may also make changes and/or additions to this policy as a consequence of any subsequent changes and/or reguloatory additions to the Privacy Regulation. Changes will be notified in advance and you can always view the newest version of the policy in the relevant section of the website www.selectaperitivo.it.
Cookie policy
Montenegro S.rl. (hereinafter, the “Controller” or “We”), with registered office in Via Enrico Fermi 4, 40069 – Zola Predosa (BO), provides you with the following information on the use of cookies on the site www.selectaperitivo.it (hereinafter, the “Site”).
We use cookies to ensure the functionality of the site, to customize content and advertisements, and to analyze our traffic. We also share information about how you use our site with our partners who are involved in web data analysis, advertising, who may combine it with other information that you have provided to them or that they have collected from your use of their services. For more information about the use of cookies, please consult the cookie policy. If you click on the "X" to close the banner, no cookies will be installed on your device except for those necessary for the proper functioning of the Site.
What are cookies and other tracking technologies and how they are categorized
Cookies are small text files that the Site sends to the user's device (hereinafter, the “User”), where they will be stored and then transmitted to the Site the next time the User visits. Cookies may be first party (placed directly by the Controller) or third party cookies.
The cookies used on this Site may be distinguished by the following criteria:
a) based on who manages cookies:
(i) first party cookies: these are cookies installed directly by the Controller (or processors acting on its behalf) through the Site.
(ii) third party cookies: these are cookies installed through the Site by third parties other than the Controller and processed by such third-parties for purposes they solely determine.
b) based on the time they remain enabled:
(i) session cookies: these cookies store the necessary information during the browsing session and are deleted immediately after the session expires, i.e. when the browser is closed;
(ii) persistent cookies: these cookies are stored on the User’s hard disk and the Site reads them each time the User visits the Site. A persistent cookie has a specific expiry date, after which it will stop working;
c) based on purpose
Some cookies are necessary to allow the user to navigate on the Site and take advantage of its features (so-called technical cookies). Others are used to obtain statistical information, in either aggregate or non-aggregate form, on the number of users accessing the Site and on how the Site is used (so-called analytical cookies). Finally, others are used to draw up a profile of the user in order to display advertisements on the Site that may be in line with his/her interests, as they are consistent with his/her tastes and consumption habits (so-called profiling cookies).
This Sites uses technical, analytical and profiling cookies.
Browser settings
By modifying the browser's settings, the User can decide to make the placement of any type of cookies subject to his prior consent or to prevent their placement completely. The configuration of each browser is different and is described in the “Help” menu of the browser. To understand how to set the cookie settings, the User can consult the instructions provided by the most popular browsers', available at the following links:
However, you can also use the features set out in the tables below for each cookie to specifically allow the installation/uninstallation of any different categories of cookies used on the Site by clicking on “Preferences Panel”.
Additionally, the Controller may also use other tracking tools on the Site. Specifically, the Controller uses a plugin called [*], in order to verify the actual accessibility of the Site to its users. This tracking tool can therefore be equated to a technical cookie, as described below.
Cookies used by the Site
Technical cookies
Technical cookies are those that the Controller uses for the sole purpose of allowing the User to visit the Site and enjoy it. They can be further divided into:
(i) necessary cookies: these cookies guarantee the ordinary browsing and use of the Site, allowing, for instance, to book an appointment or to authenticate for accessing reserved areas. Therefore, they are strictly necessary for the browsing and use of the Site and, thus, do not require the User's consent. These are generally session cookies, which are automatically deleted when closing the browser;
(ii) functional cookies: these cookies allow the User to browse the Site according to a set of selected criteria (for instance, the language or country of origin) in order to improve the service provided on the Site. Therefore, without the User's consent, some of the services and functionalities provided on the Site may not function properly. These are persistent cookies, which remain on the computer in use even after the browser is closed, until the expiry date provided for each cookie (typically from two months to two years) or the User deletes them.
Technical cookies are not used for any purpose other than those mentioned above.
The User can disable the first-party technical cookies listed in the table by clicking on the links provided, or in the case of third-party technical cookies, by accessing the information and consent forms of such third parties. However, disabling such cookies may compromise correct navigation and the functionality of the Site.
The following technical cookies are currently used on the Site:
TECHNICAL COOKIES (first party’s and third party’s)
Name of the party placing the cookie
Cookie name
Cookie purpose
Cookie retention
Link
__cf_bm
Workable
This cookie is used to distinguish between humans and robots. This is useful by the Site in order to make valid reports on the use of the site.
1 day
_grecaptcha
Google
This cookie is used to distinguish between humans and robots. This is useful by the Site in order to make valid reports on the use of the site.
Persistent
CONSENT[x2]
Cookiebot
It stores the user's consent status for cookies for the current domain.
1 year
Rc::c
Google
This cookie is used to distinguish between humans and robots.
Session
Rc::d-15#
Google
This cookie is used to distinguish between humans and robots.
Persistent
Yt-player-bandwidth
YouTube
Used to determine the optimal video quality based on the visitor's device and network settings.
Persistent
Analytical cookies
Analytical cookies are used on the Site to collect statistical information, in aggregate or non-aggregate form, on the number of Users who access the Site and on how they navigate the Site. As required by applicable regulations, prior consent from the User is required for the installation of third-party analytical cookies. For this reason, when accessing the Site, a banner is displayed that informs that third-party analytical cookies are used on the Site. If the User does not consent to the use of analytical cookies, only technical cookies will be used. In any case, the User can also use the tool installed on the Site to manage their consent with regard to each category of cookies used on the Site, when the aforementioned banner is displayed and at any time during navigation of the Site, by clicking on the appropriate link in the footer.
The User is free to block the installation of analytical cookies at any time, without the possibility of visiting the Site and enjoying its content being compromised. To find out how to do this, the User can read the third-party cookie information by clicking on the links in the table below.
The analytical cookies on this Site are managed both directly by the Controller and by third parties. Below is a list of the analytical cookies currently used on the Site:
ANALYTICAL COOKIES (first party’s and third party’s)
Name of party placing the cookie
Cookie name
Cookie purpose
Cookie retention
Link
_ga
Google
Records a unique ID used to generate statistical data on how the visitor uses the website
399 days
_ga_#
Google
Used by Google Analytics to collect data on the number of times a user has visited the website.
399 days
_gat
Google
Used by Google Analytics to limit the frequency of requests
1 day
_gid
Gruppomontenegro.it
Records a unique ID used to generate statistical data on how the visitor uses the website
1 day
Wmc
Workable
Used to monitor which users have expressed interest pe which job offers. The cookie ensures that more relevant job offers are shown for each specific user
399 days
Profiling cookies
In addition, the Site uses profiling cookies aimed at identifying the User's preferences and sending advertising messages in line with these preferences. As required by applicable laws, prior consent from the User is required for the installation of profiling cookies. For this reason, when accessing the Site, a banner is displayed, which informs that profiling cookies are used on the Site.
The User is free to block the installation of profiling cookies at any time, without the possibility of visiting the Site and enjoying its content being compromised. However, if the User chooses to disable these cookies, it does not mean that they will no longer see advertising on the Site, but that the banners they display may not be in line with their interests or preferences.
If the User consents to the installation of cookies, we will keep track of this consent through a specific technical cookie. In this way, we will avoid presenting the cookie banner on future visits to the Site.
The User is free to block the installation of profiling cookies at any time, without the possibility of visiting the Site and enjoying its content being compromised. However, even if the User does not consent to the use of profiling cookies, advertising will still be displayed on the Site, but it may not be in line with their interests or preferences.
All profiling cookies are installed by third parties, who act as independent data controllers (third-party cookies). Below is a list of the third-party profiling cookies currently used on the Site, with the indication of the link to the informative pages created by their developers:
PROFILING COOKIES (first party’s and third party’s)
Name of party placing the cookie
Cookie name
Cookie purpose
Cookie retention
Link
_GRECAPTCHA
Google
This cookie is used to distinguish between humans and robots. This is useful for the Site in order to make valid reports on website usage.
179 giorni
DEVICE_INFO
YouTube
Used to track user interaction with embedded content
179 giorni
Rc::a
Google
This cookie is used to distinguish between humans and robots. This is useful for the Site in order to make valid reports on website usage.
Persistent
Rc::b
Google
This cookie used to distinguish between humans and robots
Session
VISITOR_INFO1_LIVE
YouTube
Try to estimate user connection speed on pages with embedded YouTube videos
179 days
YSC
YouTube
Records a unique ID for statistics related to which YouTube videos were viewed by the user
Session
Yt.innertube::requests
YouTube
Records a unique ID for statistics related to which YouTube videos were viewed by the user
Session
Ytidb::LAST_RESULT_ENTRY_KEY
YouTube
Stores user's video player preferences using embedded YouTube video
Persistent
Yt-remote-cast-available
YouTube
Stores user's video player preferences using embedded YouTube video
Session
Yt-remote-cast-installed
YouTube
Stores user's video player preferences using embedded YouTube video
Session
Yt-remote-connected-devices
YouTube
Stores user's video player preferences using embedded YouTube video
Persistent
Yt-remote-device-id
YouTube
Stores user's video player preferences using embedded YouTube video
Persistent
Yt-remote-fast-check-period
YouTube
Stores user's video player preferences using embedded YouTube video
Session
For more information, including on the rights of the User and how to exercise them or how to contact us, please consult the Privacy Policy available on the Site.
Changes and Updates
This Cookie Policy is valid as of the effective date. The Controller may make changes and/or additions to this Cookie Policy due to any regulatory changes and/or additions.
